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Why ROAS can mislead you: measuring app growth on profit
A high ROAS in the ad dashboard does not always mean your campaigns make money. Here is how to read your numbers the way finance does.
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Practical playbooks on paid user acquisition, creative testing, app store growth and measurement, written by the team that runs the campaigns.
A high ROAS in the ad dashboard does not always mean your campaigns make money. Here is how to read your numbers the way finance does.
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